Is it really necessary?

There are some things that I just don't understand. Like Sudoku, Japanese, and why that Barry Scott bloke from the Cillit Bang ads ALWAYS HAS TO SHOUT.

But what I really don't understand is why any company would want to advertise something like a pregnancy test like its the greatest technological breakthrough mankind has ever known, or at the very least, like they would a Gillette Mach 3 razor. Clearblue have done precisely that in its TV advert for their new digital pregnancy test. The camera focuses on the product's appearance; the camera's angle makes it look like Gillette's newest product at one point, while a male voice goes on about its "advanced design and technology". The advert even has a demonstration of the product in action- a stream of fluid (I don't need to tell you what!) lands on the tip of the test before the final shot shows the result on the digital screen.

OK, so the ad shows that it is a pretty nifty piece of kit. But still, it's a pregnancy test. When it comes to it, are we going to be bothered about whether the one we get has digital technology or not? No. We're just going to run down to the chemist, grab the nearest, cheapest one and just hope that the result it gives is the right one, whatever we hope it to be. And given the price of the digital one, I can't see there are many women who would want to pay over £10 just to find out whether they're up the duff or not.